Verses From The Abstract
Deep Thoughts from Ian Schafer, Founder & CEO of Deep Focus.
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What Super Bowl 50 Can Learn From What We Learned About Super Bowl 48.
What Super Bowl 50 Can Learn From What We Learned About Super Bowl 48.
In 2013/2014 my agency, Deep Focus, along with the NY/NJ Super Bowl host committee, led all of the social media communications and…
Ian Schafer
Feb 2
Howard Stern Just Sent Ad Blocking Mainstream.
Howard Stern Just Sent Ad Blocking Mainstream.
Where were you when it happened? And what will you do next?
Ian Schafer
Aug 25, 2015
WTF is ‘Social Media’ Anyway?
WTF is ‘Social Media’ Anyway?
The future of media is ‘social’ and it’s time to deal with it by moving on.
Ian Schafer
Aug 10, 2015
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Is VidCon The Next SXSW?
Is VidCon The Next SXSW?
It may be even more important. Here’s why.
Ian Schafer
Jul 26, 2015
Cannes Lions 2015: Sleeping Through Its Wake Up Call.
Cannes Lions 2015: Sleeping Through Its Wake Up Call.
The annual festival has become a caricature of an advertising industry avoiding important conversations. Can we afford to continue this…
Ian Schafer
Jun 29, 2015
Self By Self West.
Self By Self West.
SXSW Interactive 2015 reaches peak narcissism, but it’s not all that bad. That, and other thoughts.
Ian Schafer
Mar 17, 2015
The Apple Watch and The Notification Economy
The Apple Watch and The Notification Economy
The upcoming wearable’s biggest impact on our lives may be the result of the tiniest of vibrations.
Ian Schafer
Mar 4, 2015
CES, Decoded.
CES, Decoded.
I’ve had a few days to digest everything I saw and heard at CES. Here’s what I got out of it.
Ian Schafer
Jan 15, 2015
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Verses From The Abstract
Deep Thoughts from Ian Schafer, Founder & CEO of Deep Focus.
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